Education/conservation, the art and science of fishkeeping is our passion and what defines us.
P. Donston – 2025
We are grateful to pass 25 years serving our community both locally and globally. It has been a journey of trials and tribulations, but what I’m most proud of is our staff. Our management team has remained with us 15 – 25 years.
When I’m asked about how we do it? I say, it’s not what we sell; it’s what we stand for.
We are a purpose driven company built 25 years ago with a compelling mission, relevant to our community.
We believe pets are important in people’s lives. We understand the values of animal wellness, ethical treatment of animals, wildlife and nature.
We DO NOT “peddle fish for a buck.”
We are much more than that.
We are an educational facility. We rescue fish and believe in conservation awareness of aquatic animals world-wide.
So, what is interesting to know about us?
25 years of charitable outreach and conservation projects.
Did you know that we built a drinking well in Malawi, a reef ball in Turks and Caicos, replenished thousands of corals in Florida, and designed and financed an SAT program for the Great Hammerhead Study (published in 2025)?
25 years of national awards and recognitions.
Did you know we’ve been recognized by 5 of our trade publications? Recently awarded an Ambassador of the Year and a Lifetime Achievement Award by the WPA and Pet Advocacy Network respectively.
Our staff, students, and employees. How they’ve changed the industry and left our mark in science and public aquaria.
Did you know we have over 8 former staff employed in aquaculture science or major public aquaria across the US?
We foster conservation, we find beauty in nature, we believe animals are important in people’s lives and truly do transcend us…
“Securing a better world for fish through human understanding.”
